What does the site say Reto is, in one headline and one paragraph? Constraints from Reto: deep Angular expertise must be unmistakable, but the framing is an experienced engineer who, in the AI era, builds whatever the problem needs (Rust, backend, tooling), not "senior Angular freelancer" only. Decide: the headline, the supporting line, the primary audience addressed (consultancy resourcing leads, enterprise hiring managers, developers), the single call to action, and the three or four proof points the rest of the site must substantiate. Also decide whether the old title "Senior Frontend Engineer" survives anywhere (page title, LinkedIn consistency).
Positioning statement and headline
Question
Answer
Resolved 2026-10-14 after two grilling rounds. Full text in content/positioning.md.
- Reader: Swiss enterprise hiring managers, with Partner resourcing leads served by the same page.
- Title: "Expert Web Engineer" (Zühlke grade, LinkedIn headline), with "AI-native" as the descriptor. "Agentic engineering" reserved for the How-I-work section. "Senior Frontend Engineer" retired.
- Headline: "Angular, and whatever else the problem needs." Support line names Mobiliar, Visana, LGT, CSS and the daily Claude Code process; this site is the evidence.
- AI claim is workflow only for v1 (Reto's choice); no range claim until a non-Angular deliverable exists to link.
- Proof points: Angular depth, Zühlke placements, evidenced AI workflow, fourteen years of TWY (told in the Chapters).
- CTA: email then LinkedIn; availability line only with a real date (open gap).
- Voice: first person, plain; TWY only in the story and footer.
Term research: "AI-native engineer" is the hiring-side term in 2026 postings and guides; "agentic engineering" the practitioner term; "AI-augmented" informal; "AI engineer" means building AI and would misfile Reto.